ChiPulse is Chicago local news rebuilt for Instagram. Breaking stories, neighborhood updates, and city politics delivered in the format people actually consume: Reels, carousels, and stories.
Traditional outlets paste headlines on Instagram and hope for the best. ChiPulse creates native content: 60-second Reels that break down zoning fights, carousels that map crime trends by ward, stories that put you inside city council meetings. News designed to be shared, not just read.
Chicago isn't one city. It's 77 neighborhoods with 77 different realities. ChiPulse covers what's happening on your block, not just downtown. New development in Pilsen. School board fights in Englewood. Restaurant openings in Chinatown. The stories legacy media skips.
Every restaurant, law firm, gym, and real estate agent in Chicago wants to reach people who actually live here. ChiPulse gives them the only targeted, trusted, social-native ad channel in the city. Sponsored posts that feel like content, not interruptions.
Once the audience is real and the revenue is flowing, ChiPulse partners with Chicago's biggest creators for co-branded content. Their followers become our followers. Their credibility reinforces ours. A flywheel that turns ad revenue into audience growth.
Not better journalism. Better delivery. The stories are there. ChiPulse puts them where people actually are.